Photo of Victor Yocco.

Victor Yocco

Victor is a researcher and strategist at Intuitive Company, a Philadelphia based design and development firm. He hopes his experience can help shine light on issues our industry should be directly confronting. Victor regularly contributes articles on the application of principles of psychology to design to industry publications. He is available to speak on these topics, as well as the presence of and potential solutions to alcohol and drug abuse in our industry.  He has a book on the application of psychological principles to design, Design for the Mind, available for early access purchase from Manning Publications.


Broken beer bottle on the ground.

The UX of Alcohol Abuse: Reflections on a Year of Sobriety

A cautionary tale to individuals and organizations, a call to action to be more proactive against alcohol abuse, and the start of a dialogue within our community.